- Baba Sehgal has sent an organic ‘audition’ tape to CRED.
- The rap star has 210.7k followers on Twitter and 270k on Instagram.
My audition tape for @CRED_club. Hope you guys are still looking https://t.co/zpKWDOdRZJ— Baba Sehgal (@OnlyBabaSehgal) 1601996065000
Kunal Shah, Founder of CRED, is ‘Ded’ and so are we.
Ded. https://t.co/mVjHK4llal— Kunal Shah (@kunalb11) 1602003559000
Freakishly enough, a Twitter user had predicted it already.
Some day soon, CRED will release an ad featuring Baba Sehgal. The Internet will break.— Nikhil Jois (@nikhiljoisr) 1601368640000
And no, CRED did not make it happen. We checked.
The reason we believe them is because the format of the advertisement is completely different than CRED’s ‘Not everyone gets it’ IPL series. While Shah has retweeted it, the official CRED handle hasn't shared it yet.
Even as per their press statement released on September 19, the campaign was supposed to include only three ad films. So far, they have ‘auditioned’ and rejected iconic celebrities from the 90’s like Anil Kapoor, Madhuri Dixit Nene and Bappi Lahiri.
What has helped the CRED series become so popular is because we haven't seen celebrities taking a dig at themselves. Self-deprecating comedy is like a fresh breath of air in India. It also easily breaks the clutter by not featuring a cricket celebrity.
Not only the stars, the brand is making fun of its first-major ad campaign, too. Its YouTube caption read, “One thing is clear though: we are not in the ad making business, we are in the credit card business. Unfortunately, this means that the making of our first major ad continues. Till then a voiceover will have to do.”
CRED has struck a three-year deal with
A lot of people have been talking about the dearth of quality ads that stand out or that have created an impact this year but CRED is still the talk of the town.
Who has Directed the Dream11 commercials? Very nice and all the cricketers are acting so well. @agracadabra— Anubhav Sinha (@anubhavsinha) 1600876574000
@anubhavsinha Prasoon Pandey directed these. True. Love the way they’ve been done.— Sonal Dabral (@agracadabra) 1600878053000
@agracadabra @anubhavsinha Easily the best of this IPL so far. Liked the phone pe one as well but then that disclai… https://t.co/1tGbCW4eiE— Sandip Tarkas (@SandipTarkas) 1600878534000
With free publicity from a star like Baba Sehgal, will CRED trend again on Twitter? Only time will tell.