BL Agroaims at a multi-fold increase of its Rs 2500 crores turnover.
- The company plans to invest Rs 150 crores on Advertising in FY 2021-22.
“Our company is on an aggressive B2C expansion spree with a keen eye on profitable incremental growth and sustained capability, which can be achieved through proper marketing strategies,” says Ashish Khandelwal, Managing Director, BL Agro.
“To take the brand to the next level through marketing and proper messaging, we have earmarked a media budget of Rs. 150 crores for the current year. With a vision to contribute in nation’s agri-economy, we would be channelizing our capacities through manifold approach to reach out to the maximum audiences,” adds Ashish.
“BL Agro’s brands include ‘Bail Kolhu' a 50-year-old brand and ‘Nourish’, that have envisioned the growing need for adding nutrition to consumer’s daily food habits. The company recently on-boarded Nawazuddin Siddiqui, Manoj Bajpayee, Pankaj Tripathi and Shilpa Shetty for its brands," says
“The entire range of BL Agro’s products are for all age groups, across different stratas of society, and therefore it is imperative to be on every media. Television still holds the maximum mileage, where our spends would be close to 60%, followed by the print/radio/OOH, digital and online media and other media such as PR and influencer marketing," adds Richa.
BL Agro produces nutritionally well balanced and superior quality food products, consistently, by using state-of-the-art technology that provides substantial support to nation’s farmers. The company has a wide portfolio of food products and rely on agricultural value chains to procure raw materials at scale thus boosting farmer income. The company also aims at empowering farmers and driving long-term growth through creation of infrastructure to support the agri-industry.
At the same time, with expansion of such a magnitude, BL Agro is contributing considerably in the domain of employment generation. The company already has a workforce strength of about 5000, including a huge field force, and this number is set to go up in the times to come.
In the current pandemic scenario, BL Agro is committed to work towards empowering the nation through large scale employment generation.