- This Republic Day, brands are leaving no stone unturned to celebrate our country's diversity and evoke a sense of pride among citizens.
- From limited-edition packaging and social media posts to television commercials, here’s a look at how brands are using this opportunity to connect with consumers.
From limited-edition packaging and social media posts to television commercials, here’s a look at how brands are using this opportunity to connect with consumers:
Parle-G’s Republic Day ad gives a small glimpse into its long journey with the nation, and a bond that has grown stronger over the years.
Every one of us has grown up singing and listening to the patriotic song ‘
Ghadi Detergent reminds ordinary people of India how they make our country special with their little contributions.
Ambuja brings to life the inspiring story of Saidpur, a village in UP with an unbroken tradition of almost every house sending a soldier to become the Nation’s unbreakable wall. The 2-minute long digital film titled ‘#IndiaSalutesSaidpur’ is set to stirring poetry and visuals that celebrate and salute this village and its remarkable people.
Saidpur is a village that stands apart, with nearly 3,500 veterans in the village, over 1,500 soldiers on active duty. Through an inter college, it prepares the village and district youngsters for the forces, maintaining a proud tradition of defending India since even before independence.
As India marks its 73rd Republic Day, TATA Tea Premium celebrates the unique diversity of our nation with its latest Desh Ki Jhanki initiative. Drawing inspiration from its state specific packs, each Jhanki(tableau) is designed with elements reflective of the pride of the region, capturing customs, traditions, and culture specific to each state. Celebrating the Republic Day, the initiative pays ode to the amalgamation of diverse elements that makes India truly unique.