Burger King just showed off a moldy Whopper in an ad, here's why

• The time-lapse video, shot over the course of 34 days, is aimed at showing the ‘beauty of real food’.
• The campaign is meant to draw attention to the chain’s move away from the use of preservatives and artificial flavors in its food.
• The campaign is a celebration of the milestone that it has removed artificial preservatives from the Whopper sandwich, in most European countries and select markets in the United States.

Burger King just released a video showing off a Whopper getting consumed by mold. The time-lapse video, shot over the course of 34 days, is aimed at showing the ‘beauty of real food’. The campaign is meant to draw attention to the chain’s move away from the use of preservatives and artificial flavors in its food.



This is a classic flip from the usual advertising strategy where fast food chains try to entice consumers by showcasing freshly cooked food. The campaign is a celebration of the milestone that it has removed artificial preservatives from the Whopper sandwich, in most European countries and select markets in the United States.

Additionally, the brand has also removed colors and flavors from artificial sources from all core menu sandwiches and sides in those European countries and across the United States.

“The Burger King brand is currently rolling out the Whopper sandwich with no preservatives, colors, or flavors from artificial sources in the US. The product is already available in more than 400 restaurants in the country and will reach all restaurants throughout the year,” said Christopher Finazzo, President Americas, Burger King Corporation in a statement.

“At Burger King restaurants, we believe that real food tastes better. That’s why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world,” said Fernando Machado, Restaurant Brands International Global Chief Marketing Officer.

While the video might be a little tough to stomach for many, it still makes a powerful statement. For a long time, the fast food industry has been under scrutiny for the use of artificial ingredients and preservatives, and this seems to be a step in the right direction.