Burger King wants you to start the New Year without the ill effects of their 31st night party.
Dec 29, 2021, 13:07 IST
brands
Burger King launches a new commercial to promote its sober whopper; targets party-loving GenZ and Millennials
Dec 29, 2021, 13:07 IST
Burger King wants you to start the New Year without the ill effects of their 31st night party.
- Year-end is usually a time when people party hard and the aftermath of the parties is usually a hangover.
- Burger King’s new campaign is all about ditching the nasty hangover with newly launched limited period #SoberWhopper.
Burger King India has launched a New Year Campaign for its limited-edition whopper. The last week of the year is associated with excessive partying and people often look forward to beginning the year on a Whopper note. The #SoberWhopper, laden with goodness and the right amount of carbs, is the apt choice for those who are looking to start the New Year without the ill effects of their 31st night party.
The #SoberWhopper Campaign will be promoted with a digital film. Additionally, for social media the brand has activated the #SoberWhopper campaign, all one has to do is, take their after party pictures, upload it and tag @BurgerKingIndia on social media handles to win a Free Sober Whopper. The campaign has been conceptualised and executed by FoxyMoron (part of the Zoo Media network). Guests can also experience these limited time
Speaking about the campaign, Kapil Grover, Chief Marketing Officer said, “Our strategy is to constantly hack contemporary moments and culture. After a successful Cricket Hack campaign, we are back with yet another Topical Campaign called #SoberWhopper. The #SoberWhopper was designed to ensure that no matter how hard our guests party, they can start their New Year on a Whopper Note. Besides increasing brand salience & consumer engagement, the campaign also allows us to bring a limited time Whopper exclusively available on our BK App. #SoberWhopper can be ordered via the BK App or earned Free by tagging us on social media. Our last campaign of 2021 wishes all our guests and everyone a safe and a very happy new year.”
Adding to the same,
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