The campaign is conceptualised by Lowe Lintas
Dec 14, 2021, 16:37 IST
brands
Cleartrip’s latest advertising campaign encourages travelers to stop travel-dreaming and start travel planning
- While consumers have started their travel journeys again, conversations around the new variant have curbed the enthusiasm, adding to the hassles around planning a trip.
Cleartrip has a clear solution to this problem.
While consumers have started their travel journeys again, conversations around the new variant have curbed the enthusiasm, adding to the hassles around planning a trip.
Based on this key insight, the latest campaign highlights unique product offerings like EzCancel offering 100% refund on cancellations and Flexifly enabling consumers to change plans easily, taking care of the uncertainties around travel planning and helping consumers to make their travel choices with confidence.
While cancelling or postponing travel plans were so far costly choices, Cleartrip, through its latest campaign, informs consumers that these options are readily and economically available to them when they book travel plans through the platform.
With Cleartrip’s flagship product’s first one, EzCancel offers a 100% refund on flight cancellations with no hidden charges. Launched with the idea of ‘Book abhi and Cancel kabhi Bhi, the offering makes travel plans truly flexible. The second one, Flexifly gives flyers the freedom to change their travel date and time and switch flights between airlines without any hefty penalties. The solution starts at INR 149, giving consumers the liberty to ‘Book abhi, travel kabhi bhi.’
Talking about the campaign,
INSIDER INTELLIGENCE REPORTS