- Disney+ Hotstar has announced
Dream11as the co-presenting sponsor, with ICICI Bank and Tata Cliq as the ‘powered by sponsors’ for the ongoing Paytm India vs Englandseries.
- Zomato, Unacademy, 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Drinking Water have been signed-on as associate sponsors.
The Paytm India vs England series, currently underway, began on February 5 and will conclude on March 28, 2021. The series comprises four test matches, five T20 matches, and three ODIs.
“International cricket has come back to India after a while, resulting in a tremendous high-energy, positive sentiment from both, fans and advertisers, alike. Advertiser interest has been at an all-time high, which shows in our completely sold out ad inventory on the key T20 and ODI matches. Disney+ Hotstar has highly engaged affluent audiences that appeal to brands across several categories – gaming, BFSI, e-commerce, edtech, and CPG, to name
a few. We are excited at the opportunity for brands to see the impact of Disney+ Hotstar’s innovative solutions on their marketing goals,” said a Disney+ Hotstar spokesperson.