- This fantasy sports platform is launching its merchandise.
- The first collection was launched just in time for the IPL season 14.
With over 100 million users, Dream11 will now be able to connect with sports fans offline while tapping into the athleisure market in India which is growing at a rate of 20-25% annually. Taking fan engagement to the next level, the first collection was launched just in time for the IPL season 14. The collaboration also includes an Autumn-Winter range which will exclusively be available during the upcoming T20 World Cup hosted in India. The designs under the PUMAXDream11 collection are branded under the campaign theme ‘Dream It. Own It’.
Talking about the collaboration with PUMA, Harsh Jain, CEO & Co-Founder, Dream11 & Dream Sports, said, “We are excited to launch our first athleisure collection along with PUMA, the largest sports brand in India. PUMA shares our belief in making sports better for all, and we are certain that this collaboration will strengthen Dream11’s offline brand affinity and loyalty. We are sure that this sporty collection will resonate with both our 100 million users and PUMA brand champions.”
Abhishek Ganguly, Managing Director of