Eros Nowran a campaign with sleazy word play around Navratri and soon, #Boycotterosnow started trending on Twitter.
- The OTT platform has now deleted its post and apologized.
https://t.co/oKxyc2xfA2— Eros Now (@ErosNow) 1603342166000
The streaming platform created a furore on social media for its cringe-worthy posts and #boycotterosnow started trending on Twitter.
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Those Eros Navratri social posts were so sexually explicit and demeaning! How did an internal team/agency think of… https://t.co/4hh7IGZc59— Karthik (@beastoftraal) 1603350093000
While these memes should never been approved by the brand and we are appalled by the distasteful content, #boycotterosnow started trending for the wrong reasons and the conversation derailed from why brands should stop sexualising women to religion bashing.
The Twitterati gave a religious angle to these inappropriate posts. They drew comparisons with Eros Now’s Eid posts and Hindu festival Navratri and were outraged because Muslims weren’t sexualised. They even targeted Eros Now’s CEO Ali Hussein.
Eros Now CEO Is Ali Hussain. #BoycottErosNow https://t.co/wqLIYQEtue— Narendra Modi fan (@narendramodi177) 1603346594000
This all will happen until Hindus will keep this attitude "Jaane de na yaar , kya fark padta hai" These Anti-hind… https://t.co/pzvUGX4U3U— The Random Indian (@randm_indianguy) 1603338807000
We Showed Our Power to Khans and BollywoodWe Showed Our Power to ZomatoWe Showed Our Power to Uber EatsWe Showed… https://t.co/RB7NxR9SAv— भक्त (@dheerumishra11) 1603333991000
The OTT platform has now deleted its posts and apologized.