Hamdard Laboratories India launches ‘ready to drink’ RoohAfza Fusion and RoohAfza Milkshake

• The brand is taking their widely loved and recognized RoohAfza into two new extensions – RoohAfza Fusion and RoohAfza Milkshake.
• It comes in 5 flavors – Luscious Litchi, Refreshing Lemon, Delicious Orange, Exciting Pineapple and Orange and Juicy Mango.

Hamdard Laboratories India, that owns a legacy of more than 100 years, is expanding its product portfolio with the launch of ‘ready to drink’ products. The brand is taking their widely loved and recognized RoohAfza into two new extensions – RoohAfza Fusion and RoohAfza Milkshake.

Hamdard Laboratories, Foods Division has launched a unique fusion of RoohAfza with real fruit juices in a ready to drink, Tetrapak format for the Indian market. RoohAfza Fusion promises the burst of RoohAfza with the taste of fruit juices in 5 flavors – Luscious Litchi, Refreshing Lemon, Delicious Orange, Exciting Pineapple and Orange and Juicy Mango. The new RoohAfza Fusion packs promise the double impact of the goodness of RoohAfza and fresh fruit juices, promising health and refreshment with a sensational twist of flavors.

Hamdard is also launching RoohAfza Milkshake that brings together the nutritional value of milk with the refreshing taste of RoohAfza.

Hammad Ahmed, Chief Mutawalli, Hamdard Laboratories India commented, “RoohAfza has been a beloved drink of India for generations. Our teams have done a tremendous job in finding an expression of the flavour with tropical Indian fruits. It is a truly magical combination, made with Hamdard’s reputed quality standards, and crafted with passion. RoohAfza has been delighting customers for more than a 100 years and we hope our new offerings will continue to delight for many years to come. We have been receiving feedback that an overwhelming number of people drink RoohAfza with milk. So we took it as a challenge to present the best combination of healthy and quality milk with the unique flavours of RoohAfza, and we are proud of the final product. Those looking for the perfect milkshake need look no more. The Fusion range of RoohAfza with tropical fruits and the RoohAfza Milkshake have been prepared with Hamdard’s blending expertise to present the best ready-to-drink experience. We want our customers to enjoy their favourite drink in these new flavours that are convenient and delicious. ”

Mansoor Ali, Chief Sales & Marketing Officer, said, “RoohAfza has occupied a prime space in the homes and hearts of millions, and is aptly called “The Drink of India”. With the objective of expanding the RoohAfza offering, and building bridges with the younger, convenience seeking consumers, we have strategically forayed into the Ready-to-Drink segment. RoohAfza Fusion, as the name suggests is a delightful mix of RoohAfza and fresh fruit juices in 5 exciting flavours. RoohAfza Milkshake provides the unbeatable combination of RoohAfza, milk and vanilla, to provide for a lip smacking sensorial delight. These products come to you in the aseptic Tetrapak packaging, ensuring safety and refreshing taste in every sip. I invite every discerning consumer to try these uniquely flavoured ready-to-drink products from the RoohAfza family. RoohAfza and its family, as always continues to be the ‘refreshingly local’ Indian brand that everyone loves.”