HUL's Fair & Lovely to now be called 'Glow & Lovely'

• In the wake of the Black Lives Matter movement in the US which led to social media calling out beauty brands for perpetrating a bias based on skin colour, HUL has changed the name of its fairness cream brand, Fair & Lovely.
• The brand will now be called Glow & Lovely and will be available on shelves over the next few months.
• The brand said that this was the next step in the evolution of its skin care portfolio to a 'more inclusive vision of Positive Beauty'.

Hindustan Unilever (HUL) today announced that its 'Fair & Lovely' brand has now been renamed to 'Glow & Lovely'. The brand said that this was the next step in the evolution of its skin care portfolio to a 'more inclusive vision of Positive Beauty'.

On June 25, HUL had announced that it will drop the word ‘Fair’ from its name and restrict using ‘White/Whitening',’ ‘Light/Lightening’ from all its packs and communications.

In an official statement, the FMCG major said, "Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition."

The Men's range of Fair & Lovely has also been renamed to Glow & Handsome'.

The move comes in the wake of the Black Lives Matter movement in the US which led to social media calling out beauty brands for perpetrating a bias based on skin colour. Following this, Johnson & Johnson announced that it will be discontinuing its skin lightening creams Neutrogena Fine Fairness and Clear Fairness by Clean & Clear. L'Oreal too announced last week that it will remove words like 'whitening' and 'fair' from its products.