LEGO Grouptoday announced the launch of LEGO 'Everyone is Awesome' set.
- It is a set designed to celebrate the diversity of our fans and the world around us.
We’re super excited to reveal our new set - LEGO Everyone is Awesome! Because we celebrate every LEGO builder ❤️… https://t.co/V4YzMynNah— LEGO (@LEGO_Group) 1621501211000
According to company’s media release, the buildable display model is inspired by the iconic rainbow flag which is used as a symbol of love and acceptance by the LGBTQIA+ community, and features 11 monochrome minifigures each with its own individual hairstyle and rainbow colour.
Set designer Matthew Ashton, vice president, design – LEGO took to Twitter to share his excitement. He said, “Incredibly proud to have designed our brand new #everyoneisawesome set!”
.@Lego_Group is debuting its first-ever #LGBTQIA+ set in time for #PrideMonthRead: https://t.co/3zzThfD3PS… https://t.co/wGmJFMuhuz— Advertising and Media Insider India (@admediainsider) 1621585604000
He further said, “I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love. Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves! This model shows that we care, and that we truly believe ‘Everyone is awesome’!”
Everyone is Awesome! We're over the moon (rainbow?) about this set from @LEGO_Group celebrating diversity & inclus… https://t.co/gC5ZWOq35k— Flynn De Marco & Richard Board (@TrickyBricks) 1621501200000
The 346-piece model stands 10.24cm tall and has a depth of 12.80cm – a perfect fit for most shelves or window sills. It goes on sale on June 1, to mark the start of Pride Month, and will be available through LEGO.com and LEGO branded stores, with a recommended retail price of 34,99 EUR/USD.
Matthew said that the set was also a celebration of the LGBTQIA+ community within the LEGO Group and amongst the brand’s adult fans.
“I am fortunate to be a part of a proud, supportive and passionate community of colleagues and fans. We share love for creativity and self-expression through LEGO bricks and this set is a way to show my gratitude for all the love and inspiration that is constantly shared.”