- Launches three fun and quirky Commercials.
- Brings back the iconic ‘
Boom Boom Boomer’ tune.
Boomer is back with the unforgettable Boom Boom Boomer tune in a series of new TVCs. With a history of over 25 years, Boomer from
The three TVCs capture the wacky and humorous essence of the brand, bringing to life the tag line, Boom Macha De, through comical hyperboles. With a common theme of exaggerated humor, which is stretched like a bubblegum, each film is playful and funny and promises to make the viewers smile with the over-the-top reactions.
The first film captures two young siblings looking gloomily at their dead pet fish in a fishbowl. While the elder sibling is chewing Boomer, he pops a bubble that causes the dead fish to come back to life. The film ends with a voiceover saying, ‘Boom Macha De’.
The second film shows a young boy watching a mythology-based show, with his grandfather while chewing Boomer. He is visibly bored and blows a bubble to the Boom Boom Boomer tune and when the bubble pops, the bald grandfather suddenly grows a thick mane of hair.
In the third film, a muscular guy in a village akhada is flexing his muscles in the mirror. While he is admiring his strong biceps, he blows on a bubble that grows bigger and bigger to the signature Boomer tune but as soon as the bubble pops, his muscles deflate and droop down. This leaves him shocked while the film ends with the voice over ‘Boom Mache De’.
Talking about the launch of the TVC campaign,
Talking about the films, Rahul Mathew, Chief Creative Officer,
For a price of INR 1 per pack, consumers can taste and enjoy a priceless walk down the memory lane.