McDonald's eyes to capture KFC's market with the launch of Fried Chicken in India

• “McDonald’s India is now set to dominate the fried chicken market,” read its press statement.
• The food giant is eyeing to capture both organised and unorganised markets.

After UK and US-based chains like Southern Fried Chicken, Texas Chicken and Genuine Broaster Chicken re-entered India to eat into KFC’s market, the recent addition in the race is McDonald’s India.

The food giant has forayed into the fried chicken category, a market that KFC is known for.

Globally, take-Out Fried Chicken Market is expected to register a CAGR of 5.47% to reach USD 8,252.9 Million by 2025. Whereas in India, the organised fried chicken segment is estimated at ₹1,500 crore, growing at a CAGR of 20 per cent.

Speaking on the brand’s foray into this new Chicken category, Smita Jatia, MD, Hardcastle Restaurants Pvt Ltd said, “Since our inception, we have been leading menu innovation to offer our customers products that are unique and clutter-breaking. The new McSpicy Fried Chicken has been launched post very extensive and comprehensive customer research that revealed that our customers in South India like their chicken to be crunchy, spicy and flavourful till the last bite, and we gave them just that. Through this new offering, we aim to recruit new customers from both the organized and the unorganized sector. We are very encouraged by the customer response and are excited about the opportunities that lie ahead.”