MG Motor continues association with Benedict Cumberbatch, makes a clarion call for EV adoption in India through latest campaign

• #ChangeWhatYouCan is a call-to-arms for Indians to drive positive societal change and champion environmental conservation through EV adoption.
• The campaign talks about making personal changes that contribute to a large-scale transformation.
• MG Motor has already launched several initiatives to raise EV awareness amongst Indian consumers
• It is also partnering with key players in the global EV charging landscape to bolster the country’s EV charging ecosystem.

India is currently at the cusp of a revolution when it comes to the adoption of EVs and Morris Garages (MG) Motor India’s latest brand campaign might just be the spark that ignites it. Featuring Benedict Cumberbatch and the soon-to-be-launched MG ZS EV, #ChangeWhatYouCan is a call-to-arms for Indians to drive positive societal change and champion environmental conservation through EV adoption.

Revolving around the concepts of green mobility and societal change, the campaign’s title encapsulates its core proposition: making personal changes that contribute to a large-scale transformation. With his narration, Cumberbatch stresses the need for a change in existing mindsets and how, one person at a time, these little changes can create a powerful impact on society.

The carmaker has already launched several initiatives to raise EV awareness amongst Indian consumers, in addition to partnering with key players in the global EV charging landscape to bolster the country’s EV charging ecosystem. Through the latest campaign, it aims to further encourage EV adoption and catalyse a revolution that has been brewing for some time.