These are insights were a part of Nielsen’s recently launched E-Trak Index - a measurement solution that tracks the FMC...
Dec 4, 2019, 17:42 IST
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Nielsen expects FMCG e-commerce to grow at 44% CAGR to $4 Billion by 2022
Dec 4, 2019, 17:42 IST
These are insights were a part of Nielsen’s recently launched E-Trak Index - a measurement solution that tracks the FMC...
- E-commerce currently contributes 2% to the FMCG market.
- Metros lead the
e-commerce FMCG race with a 6% contribution from the channel to total FMCG sales. - Foods is the biggest contributor with 44%, then it is personal care (40%) and household care (13%).
These are insights were a part of Nielsen’s recently launched
The solution is created using aggregated ePOS (electronic point of sale) data from co-operating e-commerce players and data science backed estimation for non-cooperating e-commerce players in India. The index adds a crucial element to the Retail Measurement Services that Nielsen provides by adding a view of the FMCG E-commerce space for All India Metros currently - with monthly read for Total FMCG, Super-categories, Category level for about 20 categories and for 11 categories at a top manufacturer level. Manufacturers and marketers get data, information and insights that can be further used to hone their e-commerce channel sales strategy to help shape a smarter market.
Metros lead the e-commerce FMCG race with a 6% contribution from the channel to total FMCG sales. Amongst these, Foods is the biggest contributor with 44%, followed by personal care (40%) and household care (13%). Narrowing in on the value contribution of e-commerce to Metro sales categories with the channel, diapers contribute 26% to the sales; followed by skin creams (12%) and shampoo (10%).
Explaining it further, Basu adds, “Data and insights from Nielsen’s Retail Measurement Services continue to provide an essential foundation for manufacturers and marketers to understand their market. In this rapidly evolving world of commerce, India’s FMCG industry is now making its presence felt in the E-Comm channel - appealing to consumers’ need for convenience, and in sync with increasing smartphone and internet penetration. To give a truly complete picture of the changing marketplace, we are happy to announce that Nielsen India has launched a specific E-Trak index that will now measure FMCG consumer offtake in the E-Comm space - marrying this with trends seen in modern and traditional trade to get a read on omnichannel in the country.”
INSIDER INTELLIGENCE REPORTS