ASCI has a new update for influencers
Feb 15, 2022, 10:50 IST
brands
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
Advertising Standards Council of India has a new update for influencers and brands.ASCI shared that thepaid partnership tag that influencers carry in their advertorial posts onInstagram meets the principles of the ASCI guidelines for influencer advertising on digital media.
In a recent development, ASCI shared that the paid partnership tag that influencers carry in their advertorial posts on Instagram meets the principles of the ASCI guidelines for influencer advertising on digital media. ASCI therefore will consider the Instagram “Paid Partnership” tag as an acceptable alternative to its disclosure labels. This decision will reduce the burden on brands and influencers and will encourage greater compliance from all parties.
The guidelines can be accessed at ASCI.Social platform.
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