A message from Paytm and Dentsu Impact to all the ladies - Show your pick up move by picking up the cheque
Paytmlaunches a new campaign to initiate a conversation on women's financial autonomy.
- The campaign is conceptualised by Dentsu Impact.
It throws light on how amidst the New Year celebrations a common phenomenon is often trivialized, thereby inviting the audience to challenge their perception of women and their financial dependency. The film also takes forward Paytm’s belief to be an enabler for women’s financial autonomy.
With the onset of this campaign, Paytm sparks a conversation about rethinking what treating women respectfully means. It also paves the way for women to be more in control of such difficult social situations while staying completely secure.
Commenting on the campaign,
Agency: Dentsu Impact
Managing Partner: Anupama Ramaswamy, Ajit Devraj
National Creative Director: Anupama Ramaswamy
Films Head: Suprotim Day
Group Creative Director: Monish Gupta
Creative Director: Vedansh Kumar
Films Team: Aamir Khan, Kriti Khandelwal, Swapnil Kulkarni
Account Management: Hindol Purkayastha, Sheeraj Sengupta