PhonePehas earmarked Rs 800 crore for marketing in this calendar year, which will include spends on a mix of ATL, BTL, TV, Digital marketing and other advertising mediums.
- The platform has also roped in
Alia Bhatt, who has joined Aamir Khanas the brand ambassador and will feature in the upcoming ad films.
- PhonePe is also the official co-presenting sponsor for the TV broadcast of
VIVO IPL 2020.
Digital payments platform PhonePe has earmarked Rs 800 crore this year for marketing. It has just launched its new brand campaign 'Karte Ja. Badhte Ja' featuring actors Aamir Khan and Alia Bhatt. PhonePe is also the official co-presenting sponsor for the television broadcast of VIVO IPL 2020, and will be launching a series of TV ads during this IPL season.
The five-week brand campaign is centered around PhonePe’s new tagline 'Karte Ja. Badhte Ja' and reflects the role played by the company in India’s progress by catering to the varied aspirations and needs of its 20 crore users across the country. The campaign showcases fast transactions, convenient payment modes, simpler investment options, the Switch platform providing one-click access to over 100+ apps and PhonePe’s wide acceptance at over 10 million offline shops.
Commenting on the announcement,
Speaking on his continued association with PhonePe, Aamir Khan said, “PhonePe continues to innovate, grow and make digital payments and services safe and easy for millions of Indians. I am delighted to be a part of their amazing journey”
PhonePe is also the official broadcast sponsor of VIVO IPL 2020. This is the second year in a row when the company has partnered with VIVO IPL which continues to be the biggest sporting event of the year in India. The current brand campaign will feature 4 TV commercials with Aamir and Alia, which will be spread across digital platforms, radio, print and cinema.