This campaign ahead of the Bihar elections reminds people that the country needs more women in politics to help end discrimination against women

• Political Shakti’s, a non-partisan collective formed to encourage more women to join the parliament, latest campaign before Bihar Elections reminds the audience that more women in leadership positions will make for a better democracy.
• The campaign is conceptualised by FCB Ulka.

Political Shakti, a non-partisan collective that aims to bring more women in leadership positions in politics, has launched a powerful campaign before Bihar Elections.

Conceptualised by FCB, the ad film demands political power for women. Its objective is to enable more women to be elected as MLAs & MPs in the parliament. It talks about how women in India lack basic rights today.

Titled Half Is Ours/Aadha Humara, the short film uses two common languages spoken in Bihar i.e., Bhojpuri & Maithili. It puts light on important social issues such as child marriage, lack of access to clean and seperate toilets for girls in school, alarming rate of sexual violence against women in India.


The ad film leaves the audience with a very important question, “When you can’t see us, how can you see your issues?” To build a safe environment for women in India, it is important to address their issues and let the leaders voice every woman’s concerns in the parliament. More women will make for a better democracy and a happier country, reminds the ad.

It has also launched a ‘Selfie Campaign’ that encourages mukhiyas, sarpanches, and women leaders in politics that support Shakti’s cause to click a selfie and advocate for gender equality in politics within their party.

For every 10 men in Vidhan Sabha, there is less than 1 woman. Women constitute only 11.8% (64 of 543) seats in the Lok Sabha and 11% (27 out of 245) seats in the Rajya Sabha. A 2017 report by the Inter-Parliamentary Union (IPU) and UN Women said that between 2010 and 2017, the share of women representatives in the Lok Sabha rose only by 1%.

To bridge this gap, Shakti has also joined hands with 120+ Bihar organizations, universities & eminent personalities to demand 50% MLA tickets for women.