You can’t make an ad successful just by showing Ryan Reynolds face, proves his latest consumer survey
- We will be lying if we say that we haven’t wondered why all
Ryan Reynoldsadvertisements work so well.
- After spending a lot of time observing the patterns in his successful ads, we came to the conclusion that the secret success mantra is Ryan Reynolds himself. We assumed that it is easy for any brand’s advertisement to perform well if they onboard Ryan.
- Turns out, we were wrong. Ryan Reynolds’ latest post-campaign survey shows why ads without his face can work better.
Ryan Reynolds’ venture MNTN with
Find out the results below in Ryan’s video captioned, “My face is trying not to take these MNTN results personally.”
MNTN spent $25,000 on its B2B campaign promoting its platform in premium TV environments, with a target audience selected of people who worked in marketing with site visits set as the key success metric. It measured the level of reach and impressions both of these ads garnered and came to the conclusion that the advertisement without Ryan worked better.
In this video, Ryan Reynolds and
However, it was Ryan who made both these ads, and turns out, it is not just his face, but his brilliant brain behind his creative ads that makes people stop, take notice and engage.