Samsung has emerged as TRA’s Most Desired Brands 2020 for the fourth time
- India’s Most Desired Brands 2020, the fifth in the Report series, is the result of primary research based on the proprietary 36 Attributes of Desiredness that have been studied and identified by
- This year’s research was conducted among 1,454 consumer-influencers across 14 cities and generated nearly 3 million data points and 5,000 unique brand mentions.
Samsung features again at 3rd rank in the Consumer Electronics Category. Sony Entertainment Television, the GEC channel is a debut entry and rises by an impressive 594 ranks to occupy the 4th position this year followed by
Speaking about the report,
The F&B Category has 159 brands in the report and FMCG features 129, totaling 28.8% of the listing. Automobile features 75 brands, Consumer Electronics lists 59 and BFSI & Personal Accessories have 56 brands each. The Fashion-to-Financial Services conglomerate, Tata Group, leads with 29 brands featured, of which ten are Category leaders. Godrej Group has 11 brands listed with three Category leaders and Amul gets 9 brands included in the report of which eight top respective Categories.
Indian brands dominate the top 100 of India’s Most Desired list featuring 42 brands, followed by 15 American, 12 Japanese and 11 South Korean brands. 6 German brands also feature of which three luxury car brands dominate the list. 4 UK brands make it to top 100, and the three Chinese brands which are included in the list are from the Mobile Phone category.