Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaign

• HealthifyMe has unveiled its first ever brand commercial campaign ‘Sab karenge try’ featuring Sara Ali Khan.
• Starring PCOD fighter Sara Ali Khan, the ad films celebrate HealthifyMe heroes from Sara’s PoV and encourages the viewers to try the app as well.
• The brand campaign will run for the month of January over television and multiple digital media platforms.

Health and fitness app HealthifyMe has unveiled its first ever brand commercial campaign ‘Sab karenge try’ to drive adoption of health in the new year. Starring PCOD fighter Sara Ali Khan, the ad films celebrate HealthifyMe heroes from Sara’s PoV and encourages the viewers to try the app as well. The brand campaign will run for the month of January over television and multiple digital media platforms.


Conceptualized by WondrLabs and the in-house creative team at HealthifyMe, the films capture the journey of the Healthify heroes from the eyes of Sara Ali Khan. Each of them had their reasons to ‘Healthify’ - Priyanka’s post pregnancy journey, Dr. Rashi’s doctor to patient to back to doctor journey, Sreekanth’s battle against diabetes and Krishan’s determination to be the best dad he can be. The films also reflect the company’s philosophy that crash diets and hyper-workout routines are not sustainable, but in fact, damaging in the long run. It requires a routine, some modifications in diet, and consistency, all of which HealthifyMe’s app is wired to do.

Considering its new year when topicality and resolutions spike, the campaign calls upon users to take a resolution this year to add more ‘movement’ and nutrition in one’s life. While many people take fitness resolutions on the new year, the campaign aims to motivate them to link it to a life goal and use HealthifyMe to stay on course towards a sustainable path of weight loss.

Speaking about the campaign, Tushar Vashisht, CEO & Co-founder at HealthifyMe, said, “We are excited to launch our first TV campaign and have Sara Ali Khan as our brand ambassador. Sara is a high achiever who has herself been on a tremendous fitness transformation as she lost 40kgs and overcame PCOS - going from being overweight to one of the fittest bollywood celebrities. She understands the challenges that our customers face when it comes to adopting a fitter lifestyle within their busy schedule. We are confident that she is perfectly placed to motivate millions of Indians to start their fitness journey with HealthifyMe.”

Sara Ali Khan said, “When I heard about the Healthify weight loss and wellness stories, it felt like I was listening to my own transformation story told in so many inspiring ways, and that’s why this brand is so close to my heart. HealthifyMe is known for transforming the lives of millions of Indians through its diet and workout plans and partnering with them is so fulfilling, because I get to help more and more people go through the journey I’ve had.

The other HealthifyMe heroes and I are proof that lifestyle related diseases like Diabetes, PCOD and Hypertension can be kept at bay and even reversed by adopting a healthy lifestyle from the comfort of our homes via apps like HealthifyMe. In fact, they’re the need of the hour as we enter lockdowns.”

To motivate more and more users to start their fitness journey this year with HealthifyMe, the company is offering 1 month of HealthifyStudio access (HealthifyMe’s online fitness studio) for free to everyone. Along with this, users can also explore interesting fitness plans on the app and connect with a wide network of over 2000 nutritionists and coaches from across the globe who will help them achieve sustainable and long term fitness. HealthifyMe coaches and fitness experts will also share byte-sized content on diet and fitness daily on the app. The company will also be celebrating the achievements of its Heroes who have achieved incredible fitness transformations and the stories of HealthifyMe coaches, who have continued to deliver impact through two years of the pandemic.