- smallcase, a direct indexing and model portfolio platform launched its first campaign ‘Invest in Ideas.’
- The series of three digital ads covers various ideas for investors to choose from like IT, Internet and
New set of creatives for one of my favourite investment apps - @smallcaseHQ - GGs @vasanthkamath @anugrah_shrivas… https://t.co/4y0CE9qyWW— Tanmay Bhat (@thetanmay) 1642426776000
Wrote this campaign for @smallcaseHQ with @thetanmay, @puneet__chadha and Deep Joshi. Directed by the crazy… https://t.co/A7ihFPoQIq— Devaiah Bopanna (@devaiahPB) 1642431870000
Pyaar mohobat dhoka hai, Dimag laga lo mauka hai! @smallcasehq #smallcase. #ad https://t.co/nbCWKnl28w— Ronny bhaiya (@Zakirism) 1642416328000
Maybe if there was @smallcaseHQ back in 2008, my father in law wouldn't have probably said "beta Government job ky… https://t.co/tfe491BWIL— Nithin Kamath (@Nithin0dha) 1642424891000
The company has collaborated with Sony Liv, Hotstar, YouTube, Spotify, major TV channels, digital news platforms and social influencers to distribute these ads. Through the campaign, smallcase is reaching out to millions of new investors who have recently opened Demat accounts. It has been launched to help investors to start building their equity portfolio in a healthy and simple to understand manner.
Speaking on the launch of the campaign, Vasanth Kamath, Founder & CEO, smallcase said, “The last 18 months have seen unprecedented interest in the capital markets from retail investors. Many of them were entering the equity asset class for the first time. New demat accounts have doubled during this time with around 3.5 crore new accounts. The Invest in Ideas campaign will help them take a portfolio based approach to investing. smallcases are created based on simple to understand ideas that are shaping the future, so investors can choose what they believe in.”
Vaibhav Jalan, VP – Business, smallcase said, “We are thrilled to launch our first ever marketing campaign. Through this campaign, we are targeting tech savvy investors with a digital-first campaign especially at a time when most Indians are consuming information online. With an aim to reach out to more than 5 crore investors, we are confident that our creative campaign will resonate with young India and help them make the right investment decisions.”
A larger participation in the investment space is coming from millennials, with a massive spike in the number of 20- and 30-year-old investors who have turned to stocks in the last two years. The phenomenon is accelerated by modern investing experiences available on mobile and web platforms.