Smule has renewed its sponsorship deal with Mirchi Cover Star for season two. The first edition saw over 50,000 unique ...
- Smule and Radio Mirchi have launched a second season of their digital talent hunt.
- Interested participants simply need to download the Smule app and sing their cover entry.
- Earlier this year, Ashmik Patil was crowned the first Smule Mirchi Cover Star and performed with the Meet Brothers at the 11th Mirchi Music Awards in front of the Bollywood music fraternity.
Smule Mirchi Cover Star is a coveted platform for youngsters to showcase their singing talent and offers winners a once-in-a-lifetime opportunity to perform at the 12th Mirchi Music Awards in Mumbai in the presence of leading icons of the Indian music industry. Interested participants simply need to download the Smule app and sing their cover entry.
Smule is backed in India by
Sharing how important this opportunity is for Smule worldwide, Bill Bradford, President, Smule said, “India is a strategic market for us and a key part of our truly global community. Smule Mirchi Cover Star is a terrific way of not just unearthing and investing in local talent, but also of establishing our credentials as the most innovative and impactful musical performance platform. We want to use the mobile phone to connect people through music and bring it back to its social roots.”
Viral Jani, Senior Vice-President, Investment Operations, Times Bridge, adds, “Our mission at
Yatish Mehrishi (COO), Radio Mirchi, said, “Looking at the growing trends in the singing category and the excitement that people have for such activities, we were keen to give our listens one such innovative platform. Smule Mirchi Cover Star is a platform that not only will help people explore their hidden singing talent but also, something that people will enjoy while participating. After an amazing response in the first season we look forward to discover many such hidden gems and give the winner the stage of Mirchi Music Awards.”
In phase one of the contest, all entries will be screened and the top 100 will be shortlisted. These will be uploaded on the Smule Mirchi Cover Star website ( www.mirchicoverstar.com) for voting and social engagement. These form the basis for evaluation, along with the decisions of judges Jonita Gandhi, Shilpa Rao and the Meet Brothers.
Thereafter, five entries will be shortlisted from the 100 for the final round. The top five will battle it out at a specially curated event with press, fans and judges. The winner will be chosen and then groomed for various performances, including at the Mirchi Music Awards 2020.
Earlier this year, Ashmik Patil was crowned the first Smule Mirchi Cover Star and performed with the Meet Brothers at the 11th Mirchi Music Awards in front of the Bollywood music fraternity.
Telling us what the experience was like, Patil shares, “It’s been a life-changing experience - to be mentored by and share the stage with the Meet Brothers; I’m grateful to Smule and Radio Mirchi for the opportunity.”