In togetherness lies music -- that’s what the brand Smule is all about
Apr 2, 2020, 13:57 IST
brands
Smule’s ‘India Jam Karega’ calls for unity over shared passion for music
Apr 2, 2020, 13:57 IST
In togetherness lies music -- that’s what the brand Smule is all about
- In its first campaign,
Smule India reminds you how you can make use of your free time creatively by jamming with your friends in any corner of the country. - 'India Jam Karega' tells a musical story highlighting different tenets of the social
singing app .
Smule India has launched its first-ever brand campaign, 'India Jam Karega', and is trying to inspire all of India to make friends with music and music with friends.
With its campaign, Smule is inviting music-lovers across the country to come together and jam online. Whether it's singing a duet, crooning away with an international or local artist, creating an original, cheering each other on, making friends across the globe, sparking the creative energy of Indians and getting music lovers across languages and geographies together.
The new brand campaign - India Jam Karega, tells a musical story highlighting the tenets of the social singing app. Set to a groovy, foot-thumping anthem by the inimitable Sneha Khanwalkar, sung by Benny Dayal and Shalmali Kholgadhe, they are expressing the joy of jamming that people in India enjoy, the film weaves through various situations showing people from all corners of the country singing together. It has a friendly and inviting vibe, completely in sync with the essence of the brand- a community of music lovers uniting across the globe, including jamming with the biggest names in the music industry like Darshan Raval, Neha Kakkar, Salim Merchant, Papon & many others. Playing up the authenticity factor, the lyrics encourage people to sing with pride and without fear of any judgment. The film also brings out the features of the app where users can show appreciation for each other's singing by awarding virtual ‘gifts’.
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Smule is backed by Times Bridge, a leading investment firm that seeks to bring the world’s best ideas to India and India’s best ideas to the world.
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