Snapdeal reveals 56% of sale of condoms on its platform comes from Tier III cities and beyond
- As compared to last year, there has been a 30% increase in the
sale of condomsdriven by demand from non-metros.
- The growth driven by lack of access to variety, hesitancy to purchase from the store.
- Popular condom brands on Snapdeal include Durex, Kamasutra, Skore, Kohinoor, and Manforce.
Eight out of ten orders of condoms were from non-metros. 56% of the demand from non-metros was from Tier III cities like Imphal, Moga, Aizwal, Agartala, Ernakulam, Malapuram, Shillong, Silchar, Udaipur, Hissar, Nagaon, Bardhaman, Dibrugarh, Kanpur, and Ahmednagar.
Sexual health wellness and population control is an important focus in India. The growth and demand for condoms on Snapdeal is driven by a lack of access to a huge variety in non-metros. As Snapdeal has a discreet shipping policy for these products, users have also become confident and more open to buying condoms from the platform.
“Considering the continuing hesitation around the subject of sex and its education, people are still reluctant to purchase condoms from a store. Online marketplaces have become a go-to place as it provides discreet and hassle-free purchase, which has led to increasing volumes,” says a Snapdeal spokesperson.
Popular condom brands on Snapdeal include Durex, Kamasutra, Skore, Kohinoor, and Manforce. This National