Spotify India changes its logo on social media with a popular cookie.
Social listening done right.
Jun 26, 2020, 15:12 IST
brands
Spotify replaces its logo on social media with a Good Day Biscuit after Twitter user spots similarities
- Spotify has proved how important it is to listen to your consumers yet again.
- This time, the music streaming app has replaced its logo with Good Day Biscuit after a Twitter user posted a picture saying the grooves on the biscuit resembled their logo design.
#ItsaSpot | When the users give you some input, you welcome it. The similarity between @Spotify's logo and… https://t.co/Kc93G6XL4a
— Advertising and Media Insider India (@admediainsider) 1593162529000Spotify heard a user on Twitter, took a note of their feedback and reacted in a day by replacing its logo, proving how important it is to hear your users on social media.
Many of you shared the trending tweet by @tapanguchi on the similarity between the Spotify logo and everyone's fav… https://t.co/8a1dk5m7Sa
— vasundhara_9 (@Vasundhara_9) 1593153292000The user, Harsha (tapanguchi), said, “I offered a Good Day biscuit to my colleague and he exclaimed "Spotify!". Now I can't unsee it.” His tweet got over 2.5 thousand retweets and 17 thousand likes.
I offered a Good Day biscuit to my colleague and he exclaimed "Spotify!". Now I can't unsee it. https://t.co/a6IChxEThj
— Harsha (@tapanguchi) 1593062536000Shortly, Britannia responded to his tweet and hit the right ‘spot.’
@tapanguchi Try rotating clockwise, he will be all #GoodDay #Smiles. ��
— Britannia Industries (@BritanniaIndLtd) 1593065283000@pavantm Well, our crunchy and buttery #GoodDay Cookies always hit the right "spot"... So, coincidence?! ��
— Britannia Industries (@BritanniaIndLtd) 1593083754000INSIDER INTELLIGENCE REPORTS
