The ISA’s plans to work with BARC to create a Multimedia Measurement are progressing in good shape, said Sunil
- Sunil Kataria, Chief Executive Officer, India and SAARC,
Godrej Consumer ProductsLimited has been re-elected as the Chairman of the Indian Society of Advertisers.
- Sunil has led the Society over the past five years.
ISAplayed a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.
On his election for the sixth consecutive term as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body even stronger in the future to provide value added support to our members for the new normal and beyond. With the digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement. The ISA’s plans to work with BARC to create a Multimedia Measurement are progressing in good shape. We heartily thank all fraternity organizations for their strong partnering and this will surely help us scale newer heights. I also acknowledge the continuing support by the ISA members in all our endeavours.”
He further added, “In particular reference to the Covid-19 pandemic, I am glad to acknowledge the cooperation of all our members, industry associates, vendors and ISA Secretariat team in staying safe, getting vaccinated and adhering to directives by health authorities and governments”.
ISA is the apex national body as a strong voice to advertisers over the last 69 years. Its cross-sector advertiser members contribute to more than half of the annual national non-governmental ad spends. ISA, which is a founder member of the World Federation of Advertisers (WFA) and one of the founders of ASCI, continues to partner with other industry bodies that connect to the advertisers. The ISA played a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.
Other members of the Executive Council are:
Atul Agrawal, Senior Vice President – Corporate Brand and Marketing, Tata Services Limited
Narendra Ambwani, Director, Agro Tech Foods Limited
Tarun G. Arora, Chief Executive Officer & Whole Time Director, Zydus Wellness Limited
Subhadip Dutta Choudhury, Chief Executive Officer, Hawkins Cookers Limited
Paulomi Dhawan, Independent Director, Whistling Woods International
Neil George, Managing Director, Nivea India Pvt Limited
Girish Kalyanaraman, Vice President, Brand Operations, Procter & Gamble Hygiene and Health Care Limited
Chandru Kalro, Managing Director, TTK Prestige Limited
Devraj Lahiri, Chief Operating Officer - India Tobacco Division, ITC Limited
Angshu Mallick, Managing Director & CEO, Adani Wilmar Limited
Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Limited
Anuj Poddar, Executive Director, Bajaj Electricals Limited
Ramakrishnan Ramamurthi, Advisor J. K. Enterprises
Ram Raghavan, Managing Director, Colgate-Palmolive (India) Limited
Gauravjeet Singh, General Manager – Media Services (South Asia) Media Dept, Hindustan Unilever Limited
Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited