- upGrad files a trademark infringement suit against rival
Scalerfor rigging Adword bidding activity; demands Rs 3 crores in damages.
- upGrad accused Scaler of using its brand name ‘upGrad’ through
Google Adsto appear on top of search results on Google Search Engine.
- In a recent statement sent to the press, Scaler denied the allegations.
On Monday 29 November 2021, the Delhi High Court granted an ad-interim injunction in favour of upGrad. The court, until further notice, has also directed Scaler to not to bid on upGrad’s registered marks and or its variants using Google Ads Programs or any other keyword program.
Commenting on the same,
However, Scaler denied the allegations.
In a statement sent to the press, Abhimanyu Saxena, Co-Founder, InterviewBit and Scaler said, "Google Adwords bidding wars are the standard industry practice these days. Having said that, we vehemently and categorically deny the charges levelled by upGrad. We have not used their brand name in our advertising or indulged in any activity that would result in copyright or trademark infringement. Top tech companies recruit from Scaler because of the highly skilled and ethical candidates we produce. We hold high ethical standards and are proud of the work our employees, learners, and alumni are doing to uplift our nation.”
Recently in a similar Google AdWords case, The Delhi High Court granted an interim injunction in the favour of travel company MakeMyTrip and against its rival, HappyEasyGo. In the same matter and under one of its recent orders, the court also directed Google to block/suspend the Google Ads account of HappyEasyGo. Also, in one of the other similar matters filed by DRS Logistics, the Delhi High Court stated that “Google cannot absolve themselves from the liability of ensuring that the keyword is not an infringement of the trademark.”