Wakefit’s campaign captures the struggles of being a retail carpenter in an online world, where no one appreciates the artist behind the piece of art

• Wakefit reminds consumers that carpenters should be appreciated for their art in our country.
• It captures the struggles of being a retail carpenter in an online world through a character named Babloo Artist, played by Vijay Raaz.

After Wakefit’s well-known Sleep Internship campaign established how important a good night's sleep is, its latest campaign uses wit and humor to remind the audience that carpenters are artists, too.

Starring Vijay Raaz, the ad walks us through Artist Babloo’s predicament of being a retail carpenter in an online world. He talks about how consumers can be complex and trying to understand their behaviour is quite a task. He says that they want something that 'looks expensive, but is affordable in reality.' They want furniture like Taj Mahal on a limited budget but nobody cares about art, the artist behind it or the effort that goes into making it.


Consumers look up furniture designs online and reach out to Babloo hoping to get an exact replica but are never willing to loosen their purse strings. Babloo was struggling to survive in a volatile market, where no one appreciated his art or paid him enough for his efforts. That’s when he stumbled upon Wakefit.co. He partnered with the brand and brought his fondness for art into every piece of furniture he assembled at consumer's doorstep.

Babloo realises that the public starts appreciating his piece of art once he offers them a deal that fits in their budget and meets quality standards. Soon, Wakefit’s Babloo doesn’t even have the time to take a loo break, online orders keep him busy.