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WHO is challenging people on social media to wash their hands
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Alisson Becker, Brazilian footballer; Natália Loewe Becker, a doctor and Becker’s wife, and Twitter India jumped in.
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WHO is challenging people on social media to wash their hands

Alisson Becker, Brazilian footballer; Natália Loewe Becker, a doctor and Becker’s wife, and Twitter India jumped in.
  • In an urge to maintain good hygiene, World Health Organisation has started a social media challenge called #SafeHands.
  • It promotes the power of clean hands to fight Coronavirus.
  • Alisson Becker, Brazilian footballer; Natália Loewe Becker, a doctor and Becker’s wife, and Twitter India jumped in.
As the Coronavirus pandemic further spreads in the world and more companies resort to working from home, people are using the internet to spread awareness, stop misinformation and remind each other that they are in it together.

In today’s age, to get people to take things seriously and actively participate in something, creating a social media challenge is the best solution.

However, the conversation on social media might be one of the reasons causing panic and hoarding. As per Brandwatch, a global research agency, there could be a relationship between media hype around panic buying and subsequent spikes in conversation around things being sold out. It also found out that sentiment surrounding Coronavirus posts on social media is mostly negative.

Leveraging this power of social media for the right reasons, The World Health Organisation has launched a challenge with Tedros Adhanom, Director general, WHO, encouraging people to wash their hands to fight Coronavirus.


Alisson Becker, Brazilian footballer; Natália Loewe Becker, a doctor and Becker’s wife, and Twitter India jumped in.



Here's hoping that WHO succeeds in its effort and gets more and more people to follow the safety instructions, to limit the spread of the virus.