The musical logo has been conceived to engage with consumers more deeply by creating a multisensory experience
Jun 15, 2021, 18:40 IST
brands
YES Bank launches a new musical logo to build a deeper connect with customers
Jun 15, 2021, 18:40 IST
The musical logo has been conceived to engage with consumers more deeply by creating a multisensory experience
YES Bank has announced the launch of itsmusical logo , a versatile sound signature to greet and connect more deeply with customers across platforms and geographies.- The audio branding is integrated across YES Bank’s digital and physical touch points such as net banking, mobile banking, point of sale (POS) solutions,
Interactive Voice Response (IVR), mobile ringtone and so on, where customers will be able to hear this melody. - The musical logo was co-created with
BrandMusiq agency.
Customers will be able to hear the melody across YES BANK’s digital and physical touchpoints – net banking, mobile banking, point of sale (POS) solutions, Interactive Voice Response (IVR), mobile ringtone and so on. In its longer version, the melody manifests as a warm, stirring harmony with an inviting tempo that lifts to an exuberant pitch as the music intensifies.
The musical logo, co-created with BrandMusiq agency, is simple enough for people to remember and striking enough for them to want to hum along to. Through the melody, the agency tried to capture the essence of the YES brand values such as transparency, accountability, resilience, humility, integrity and collaboration. The melody will work as the DNA to build any future sound architecture for the Bank’s audio branding.
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