Advertising Standards Council of India (ASCI) has unveiled a new brand identity
Aug 11, 2021, 08:00 IST
media
ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusive
Aug 11, 2021, 08:00 IST
Advertising Standards Council of India (ASCI) has unveiled a new brand identity
ASCI enters the next phase of evolution, unveils a new brand identity.- Advertising industry body invests in technology-led future to become more responsive, dynamic and inclusive.
In addition to its time tested and robust complaint management system and process, the three new dimensions of ASCI’s future activities are:
1.Helping advertisers with services that help them “get it right”. These include advisory services and research-based insight studies. ASCI has already embarked on a massive study
2.Gearing up for the digital age: ASCI recognizes that with the digital age, not only are consumers seeing more ads on the digital media, but also their expectations and interactions with advertisements and the media world is changing. The industry has reorganized itself to reflect this new reality. The coming together of marketing and information technology is determining how advertisements get created and consumed. Updating our guidelines and procedures to keep consumers safe in the digital age is of paramount focus for ASCI
3.Deployment of technology: Use of technology tools, machine learning and AI systems to track and measure advertising content is going to be a critical part of ASCI, going forward. Technology will help ASCI be more vigilant, more real time in overseeing the sheer explosion of advertising content. Deployment of technology in its complaint management system will also enable a smoother interaction between consumers, industry and other stakeholders with ASCI.
Advertising veteran Roger C B Pereira, Founder Member, ASCI, said: The world today is remarkably different from when we started ASCI in 1985. However, what is noteworthy is that the twin principles of consumer protection and fostering creativity remain unchanged.
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