When Ajay Devgn and Tamannaah Bhatia tried to convince the audience to watch their upcoming releases instead of Vivo IPL
Mar 30, 2021, 13:41 IST
media
Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia
Mar 30, 2021, 13:41 IST
When Ajay Devgn and Tamannaah Bhatia tried to convince the audience to watch their upcoming releases instead of Vivo IPL
- The campaign is conceptualised by
DDB Mudra Group . Ajay Devgn and Tamannaah Bhatia; each in a recognizable disguise, try to convince people to watch their soon-to-release titles on Disney+ Hotstar VIP rather than just focusing on LIVE cricket action.
Sidharth Shakdher, Executive Vice President and Chief Marketing Officer, Disney+ Hotstar said, “Disney+ Hotstar is the default digital platform for sports in India today, and this year, when India comes to us for Vivo IPL 2021, we will give them a no-holds-barred entertainment experience - Cricketainment in its truest form. Based on the insight that cricketainment is tantamount to having the best of both worlds, we wanted this campaign to reinforce that we are the only OTT brand that offers Vivo
These ad-films have been rolled out in 3 languages - Hindi, Tamil and Telugu and are available on Disney+ Hotstar VIP’s digital platforms.
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