- The newly launched report shows that Three-quarters of Indians see forced social distancing as an opportunity to change their lifestyles and habits.
- 55% of shoppers have discovered at least one form of online shopping during peak COVID and want to continue.
With the changing lifestyle habits and shopping trends, this latest survey by Criteo with 1,203 respondents in India deduced that 55% of shoppers have discovered at least one form of online shopping during peak COVID and want to continue. A majority consisting of 32% of respondents bought groceries online while they were at home and a small number of 16% of respondents ordered online food.
This survey revealed that after spending more time at home, people have discovered or re-discovered the thing they would like to continue even after the lockdown completely ends.
61% of boomers & silent respondents would prefer working from home and 50% of millennial respondents would continue watching content on OTT platforms.
• 67% of respondents feel that Covid was a good opportunity to make changes in their lifestyles
• 55% of respondents discovered at least one new shopping site
• Working from home and spending more time at home gain strong traction across all age groups
• 56% of respondents miss going to the physical stores to buy things
Sharing his thoughts on the survey, Taranjeet Singh, Managing Director for Southeast Asia and India, Criteo said, “This global pandemic has brought various dynamic changes in people's behaviours and lifestyles. This survey brings out interesting insights for marketers in such critical times. The adoption of 'new normal' in our society will be based on many such perspicacity. While the future holds some unexpected situations, this report will help brands and retailers to be better prepared with their tactics to deal with this new frontier. By leveraging our data and technology expertise, Criteo is happy to help retailers, brands and partners to lead this wave of digital transformation in India.”
With the onset of festive season in the next half of the year, half of Indians will be gifting as usual during the next few months and gifting through ecommerce will remain high in 2020. Around 35% of respondents will purchase the gifts online and directly send to the recipient.
In the regular course of life, 51% of shoppers would buy more groceries and 50% of shoppers would buy less alcohol and spirits in stores. On the other hand, 57% of shoppers would buy more groceries and 47% of shoppers would buy less alcohol and spirits online.
The survey also revealed that the major parameters of the attraction towards an ecommerce website are 'FastDelivery' (50% of respondents) and 'an overall satisfactory shopping experience' (44%).
Additional considerations for brands
Retailers and brands: Track categories with high growth using actual shopper data, using tools such as Criteo’s Product Insights Finder, which is free and updated every week. Don’t forget to look at what happens in other countries.
Brands: Outrank your competition on trending product categories by ensuring your brand appears on relevant search results, especially on retailers’ search engines, and win lifelong clients.
Retailers: Build an audience of in-market consumers based on the intent data you’re collecting. Criteo Commerce Audiences makes it easy to build campaigns based on groups of products your customers want and need right now—you simply select what categories you want to target.
Methodology for Consumer Survey Criteo and its vendors surveyed over 13,532 anonymous respondents across 12 countries between May 13 and May 29, representative of the populations of their respective countries by age and gender. In India, the survey was conducted from May 27-29 with 1,203 respondents. All survey responses were then aggregated for general analysis across broad demographic categories.