TAM AdExhas released its data for top advertisers on television for the period between January to March 2021.
- Ad volume on TV witnessed a slight drop of 3% during Jan-Mar'21 over Oct-Dec'20.
- Top 10 Advertisers accounted for more than 40% of the total ad volume during Jan-Mar'21.
However, as per TAM AdEx’s latest report, ad volumes on television have declined by 3% in quarter Jan-March 21.
The undisputed leader Hindustan Unilever Limited continued its run as the biggest advertiser with 14% of the overall ad volume, followed by Reckitt Benckiser India with 12% volume share. 8 out of 10 advertisers were from the FMCG sector.
ITC, Ponds India, Colgate Palmolive India, Brooke Bond Lipton India, Cadburys India, Godrej Consumer Products had a 2% share each on television this quarter. Top 10 Advertisers accounted for more than 40% of the total ad volume during Jan-Mar'21.
In the previous quarter ending Dec ‘20, the Personal Care/Personal Hygiene was the top most sector to contribute to TV advertising’s growth, accounting for 20% share of ad volumes, followed by F&B with 18% share. The top three sectors together added 52% share of ad volumes and education was a new entrant in the Top 10 list.