- "An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as
gender equality," says Raj Nair, CEO & Chief Creative Officer, Madison BMB. IAAlaunches a new campaign to bring change.
Megha Tata, President IAA India & Managing Director – South Asia Discovery Communications India says IAA President
Raj Nair, CEO & Chief Creative Officer, Madison BMB, whose team consisting of Rohan Joseph and Vallabh Yeolekar created the campaign, says, "It’s amazing that even in the 21st century, we continue to address bias related to gender, skin tone, male dominated settings when we are simultaneously discovering space tourism, breakthroughs in cancer cures and the like. Just goes to show that even in our seemingly more aware world of communication, these cliched tropes are very much in play."
A study of gender representations in ads in India threw up some startling facts. An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality. This campaign puts forward some uncomfortable truths and aims to be an eye-opener for the Indian advertising and media industry to be more aware and sensitive in their thought process. We leaped at the opportunity to hold a mirror to ourselves. And to help IAA continue to be the Voice Of Change."