How Indian Premier League’s value has evolved over the years

Mar 15, 2021

By: BI India Partner

2014: ₹19,500 Cr or $3.2 billion

Title Sponsor in 2014: Pepsi | Winner: Kolkata Knight Riders

Credit: BCCL

2015: ₹21,300 Cr or $3.5 billion

Title Sponsor in 2015: Pepsi | Winner: Mumbai Indian

Credit: BCCL

2016: ₹27,500 Cr or $4.2 billion

Title Sponsor in 2016: Vivo | Winner: Sunrisers Hyderabad

Credit: Twitter

2017: ₹34,400 Cr or $5.3 billion

Title Sponsor in 2017: Vivo | Winner: Mumbai Indians

Credit: BCCL

2018: ₹41,800 Cr or $6.3 billion

Title Sponsor in 2018: Vivo | Winner: Chennai Super Kings

Credit: BCCL

2019: ₹47,500 Cr or $6.8 billion

Title Sponsor in 2019: Vivo | Winner: Mumbai Indians

Credit: BCCL

2020: ₹45,800 Cr or $6.2 billion

Title Sponsor in 2020: Dream11 | Winner: Mumbai Indians

Credit: BCCL

According to Duff & Phelps, the IPL Ecosystem Value has fallen by 3.6 per cent to Rs 45,800 crores post-2020.

The drop in value is largely on account of the COVID-19 pandemic.

Credit: BCCL

The standalone franchisee brands have seen their brand values decrease by 15-20 per cent

Because there were no more ‘meet and greet’ events with players and no free tickets in stadiums

Credit: BCCL

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