- This year's IPL came as a respite to eager fans who have had to await a long absence of cricket.
- As a result,
Cricbuzzhas also saw a significant jump in users and traffic.
Indian cricket news website and mobile app, Cricbuzz, also saw a significant jump in users and traffic. The initial week of the IPL season saw a 15% growth in DAUs and a massive 115% increase in video views on Cricbuzz. Over 80 million users used Cricbuzz in the first 10 days of this IPL season.
The most exciting match of the season was
Pankaj Chhaparwal, CEO of Cricbuzz said, “The global pandemic had starved the country of cricketing action. The IPL has come as a welcome change and lifted everybody’s spirits. Given its leadership in cricket content, Cricbuzz has witnessed a surge that surpassed our expectations. We are expecting the growth curve to accelerate as the tournament progresses and we’ll aim to give audiences the most relevant and compelling cricket content.”