Ormax Mediahas released the results of the second edition of its report titled 'Fact or Fake.'
- As per the report, print and radio continue to lead on credibility.
According to the report, only 35% news consumers feel that the news category in India doesn’t have any major fake news concerns. This number has dropped 4 percentage points, from an already-low level of 39% last year (Sep 2020). This implies that 65% news consumers, i.e., almost 2 out of 3, see fake news as a major concern.
Print media continues to lead on credibility, with a score of 62%, the same as the last track. Radio holds on to its no. 2 position (56% now, vs. 57% in 2020). However, all other media have shown minor or major drops, i.e., Television (56% to 53%), Digital news apps & websites (42% to 37%), Social media (32% to 27%) and Messenger apps (29% to 24%).
Within social media, despite a drop since the last track, Twitter continues to rank on top with a
Commenting on the report and its findings,
News Credibility Index and Media Credibility Index are a % of news consumers who don’t see fake news as a major concern and news consumers who find the news in a particular medium generally credible, respectively. All credibility scores are among consumers of that particular medium or platform.