Nov 10, 2021
By: BI India BureauBollywood star Ranveer Singh was on top with an 11 percent share of ad volumes during Indian Premier League 14. According to Duff & Phelps, he was valued at USD 102.9 million in 2020.
Credit: TOI-Online
The number of Sports personalities grew by 38 percent during 60 matches of IPL 14 compared to IPL 13. Captain of CSK the top sports celebrity this year with a 9 percent share.
Credit: BCCL
Bollywood's Shahrukh Khan featured in more than 7 percent of IPL ads this year.
Credit: BCCL
Jim Sarbh, who was recently seen in CRED's ad campaign, had 4 percent in TV ads during IPL.
Credit: CRED
With a brand value of USD 237 million, Virat Kohli was the most valuable celebrity in India in 2020. During IPL 2021, he was the fifth most visible celebrity with a 4 percent share in TV ads.
Credit: BCCL
More than 3 percent of advertisements during IPL 2021 were endorsed by Salman Khan.
Credit: BCCL
Ajay Devgn also had a 3 percent share in IPL ads this year and the total share of celebrity-endorsed ads was 57 percent.
Credit: BCCL
Bachchan was the eighth-most visible celebrity during IPL 2021 with a 3 percent share.
Credit: BCCL
Entrepreneur and Former Indian Cricketer Virendra Sehwag was seen in 3 percent of IPL ads.
Credit: BCCL
Gold medalist Neeraj Chopra, who won millions of hearts with his memorable performance in CRED's ad campaign, had 3 percent share during IPL 2021 TV ads.
Credit: CRED