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Reverse migration expected to give a positive uptick.
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Rural India is seeing faster economic recovery than urban, this report shows why

Reverse migration expected to give a positive uptick.
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  • According to Nielsen India’s latest report, rural India saw 3X growth than the rest of India in June.
  • Reverse migration expected to give a positive uptick.
Nielsen’s latest report revealed that rural areas are driving the growth for our country. It saw 3X growth in June than the rest of India. Lower COVID incidence, government stimulus and agricultural impetus are boosting the rural consumer sentiment.

The report further explains the key reasons behind this growth:

  • Lower COVID cases in Rural
  • Reverse migration expected to give a positive uptick
  • MNREGA wages at an all time high
  • Rural disbursement more than 2X of same period last year
  • The progress of the southwest monsoon so far has been bountiful. Flood impact very low compared to last year, restricted to 2-3 states
  • 40-60% higher water availability in reservoirs
  • Increased sowing acreage
  • The Rabi harvest in April was good and with a good monsoon Kharif harvest is expected to augurs well too
  • The MSP prices for crops have also seen a significant increase

COVID-19IndiaCases: 2.26MDeaths: 45.2kRecovered: 1.58M
COVID-19WorldCases: 19.71MDeaths: 728kRecovered: 12.22M
COVID-19USACases: 4.95MDeaths: 160kRecovered: 1.67M