This ad was played during the Super Bowl in support of the ongoing farmers' protest in India

• A 30-seconder was played during the Super Bowl on February 07 to support the farmers protesting against the new Farm Laws.
• The ad is created by Teji Video.

A 30-seconder was screened during the Super Bowl in the USA’s Central Valley in support of Indian farmers protesting against the government’s new Farm Laws.

Super Bowl ads are occasionally political but mostly funny, happy and light. This ad, funded by the Sikh community in the Central Valley, stood out as it highlighted the farmers' protests that have been going on since November in India.

It starts by requesting India to ‘take back the Farm Bills’ and quoting Martin Luther King Jr, “Injustice anywhere is a threat to justice everywhere." It also features several scenes from ‘the largest protest in history,’ reminds the audience that 160+ people have died in the last 6 months and highlights how the Farms Laws are a violation of Human Rights.


According to Reuters, around 100 million viewers were expected to tune in on February 07 to watch the game between Tampa Bay Buccaneers and Kansas City Chiefs. As per SportingNews.com, a 30-second commercial for Super Bowl 54 in 2020 cost about $5.6 million, which is slightly more than the last-month going rate of commercials in 2021. And this year, with a combined TV and digital audience of more than 100 million viewers in the United States, it's the highest-profile advertising space.

The ad is created by Teji Video.

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