Aug 26, 2021
By: BI India BureauWith a brand value of USD 237.7 million, Kohli is the most valuable celebrity in India as per Duff & Phelps. He was the most seen sports celebrity in advertisements with a share of 26 percent
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According to Duff & Phelps, Dhoni's brand value was estimated at USD 41.2 million in 2020. He was the second most loved sports celebrity in the brandverse, with a share of 23 percent in total ads
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One of the greatest captains of all time, Kapil Dev accounted for 9 percent of overall advertising
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The President of BCCI also had about 5 percent share in total ads. His net worth was estimated to be USD 50 million in 2020, as per CA Knowledge. His visibility in the news cycle increased in 2021 due to his PR crisis with Fortune Oil.
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On spot 5 is Ajinkya Rahane with a 5 percent share in total advertisements. According to CA Knowledge, his total net worth is estimated to be USD 9 Million
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The legendary Indian cricketer, who retired in 2013, had 5 percent share in ads during Jan-Jun 2021. With over 31 million followers on Instagram, his net worth stood at USD 25.1 in 2019, as per Duff & Phelps
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Rohit Sharma stood 7th on the list with a share of 5 percent in total sports-related advertisements. Sharma's net worth stands at an estimated Rs 124.5 crore, as reported by MSN and has more than 20.1 million followers on Instagram.
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AKA Indiranagar ka Gunda, Dravid endorses the likes of Google, CRED, Castrol, Max Life Insurance, Citizen Skyline Construction, and Reebok. He had about 4 percent share in advertisements during Jan-June 2021
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Indian cricket commentator and former cricketer, Sunil Gavaskar had 4 percent share in advertisements
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Shikhar Dhawan added 1 percent to the overall share of ad volumes during Jan-Jun 2021. According to media reports, he earns around 30 lakh rupees every month from brand endorsements.
Credit: BCCL