Ad Volumesfor Jan-Feb 2021 are the highest since 2017.
- FMCG & ECOM categories grew by 36% & 21% respectively during this period compared to 2020.
- Brands like Whitehat Jr., Harpic Power Plus and Vaseline Intensive Care, are the new entrants in this period in 2021.
Advertising revival has evidently seeped into Jan-Feb 2021, catapulting Ad Volumes, at the start of the year, by 21%, thus making it the highest since 2017.
Among the Top genres, Movies & Music + Youth registered higher growth than the average growth in Overall Ad Volumes (25% & 24% respectively), followed by GEC & News with 21% & 18% growth respectively, during Jan-Feb 2021 over the same period in 2020.
While the Top 10 Advertisers drove the TV Ad Volumes with 45% contribution and 35% growth, the next 40 Advertisers rode alongside, garnering 25% growth during Jan-Feb this year.
2020 witnessed new entrants in
While brands like Lizol, Dettol & Harpic emerged as the most advertised brands during Jan-Feb 2021, many Non-FMCG Brands have also increased their presence on TV during this period.
TV Advertising has set the bar high for the year that remains. The upcoming big National and International Events are likely to keep TV as the platform of choice for advertisers in reaching out to the millions of homes across India.