TOP STORY
The Advertising Club elects Partha Sinha as President
media31 Aug 2021, 14:15

Shershaah is the most watched movie on Amazon Prime Video in India till date
Shershaah is the most watched movie on Amazon Prime Video in India till date
The recently-released biopic based on the life of Captain Vikram Batra (PVC) is also the most popular Hindi film on IMDb with a rating of 8.9. The film continu...
media27 Aug 2021, 12:24

ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
Aditya Swamy, Director of Google India, appointed to the board of governors of ASCI, Sandeep Bhushan, Head of India Global Marketing Solutions at Facebook appo...
media25 Aug 2021, 13:32

ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising
ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising
CoinDCX and ASCI aim to enhance confidence and credibility of India’s rapidly growing cryptocurrency and digital asset industry. The move comes after crypto ex...
media24 Aug 2021, 12:19

ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
ALTBalaji's Cartel is a story of a first family business, that rules the divided factions of the underworld in the city of Mumbai. The multi-starrer release ha...
media23 Aug 2021, 11:11

SonyLIV onboards 50+ brands for India’s tour of England
SonyLIV onboards 50+ brands for India’s tour of England
SonyLIV onboards 50+ brands for India's tour of England. It has advertisers like Acko General Insurance, Swiggy, Apple, Coinswitch, Betway, Vimal, Abbott, TVS ...
media20 Aug 2021, 20:30

Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps down
Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps down
Nakul Chopra has been appointed as the CEO of Broadcast Audience Research Council India. Sunil Lulla has resigned his remit to pursue his ambition as an entrep...
media16 Aug 2021, 18:15

TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV advertising has been witnessing a good revival as ad volumes keep increasing. TAM's latest report has revealed that TV ad volumes in July 21 vis-a-vis Jul 2...
media12 Aug 2021, 18:31

Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Big Boss has launched in its digital avatar on Voot. Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. After Swiggy and Coi...
media11 Aug 2021, 14:02

Eurosport India secures rights to broadcast Tokyo 2020 Summer Paralympic Games
Eurosport India secures rights to broadcast Tokyo 2020 Summer Paralympic Games
The Paralympic Committee of India awards Eurosport India rights to show LIVE action, delayed broadcast and highlights for Tokyo 2020 Summer Paralympic. Eurospo...
media10 Aug 2021, 11:05

Ormax Media launches a tool to help brand owners select a brand endorser whose profile and personality matches the desired brand personality the best
Ormax Media launches a tool to help brand owners select a brand endorser whose profile and personality matches the desired brand personality the best
Ormax Media launches celebrity selection tool Ormax Celeble for marketers to select celebrity endorsers best suited to the brand. The tool taps into Ormax Medi...
media09 Aug 2021, 10:18

SonyLIV witnesses 3X increase in viewership with its recent sporting events
SonyLIV witnesses 3X increase in viewership with its recent sporting events
Since the beginning of sporting events like India’s tour of Sri Lanka in mid-July and the ongoing Olympics, SonyLIV registered an increase of 3X in viewership....
media06 Aug 2021, 20:49

COVID-19’s second wave impacts ZEEL’s margins for Q1’FY22; domestic ad growth stands at -22.7% than 2020
COVID-19’s second wave impacts ZEEL’s margins for Q1’FY22; domestic ad growth stands at -22.7% than 2020
With lockdowns in most states, ZEE's TV viewership jumped again during the quarter, though lower than Q1 of last year. ZEEL's OTT platform ZEE5 closes the quar...
media03 Aug 2021, 18:43

Dr Subhash Chandra reveals his plans of venturing into video in digital space
Dr Subhash Chandra reveals his plans of venturing into video in digital space
Subhash Chandra, Chairman of Essel Group announced today that he has settled over 91% debt to lenders. In his first Open Letter issued on 25th January 2019, Dr...
media03 Aug 2021, 12:10

IAMAI-BACC appoints India’s first cyber security coordinator Dr Gulshan Rai as its Advisory Board Member
IAMAI-BACC appoints India’s first cyber security coordinator Dr Gulshan Rai as its Advisory Board Member
Dr Gulshan Rai is India’s first and former cybersecurity coordinator. He has been appointed as the Blockchain and Crypto Assets Council's (BACC) Advisory Board...
media26 Jul 2021, 16:36

Sony Pictures Networks India revamps organizational structure, announces key leadership changes
Sony Pictures Networks India revamps organizational structure, announces key leadership changes
SPN has announced key transitions in its senior leadership team. Rohit Gupta has transitioned from his role as Chief Revenue Officer – Ad Sales and Internation...
media19 Jul 2021, 17:16

News channels brought in maximum television ad volumes during Jan-June 2021: TAM
News channels brought in maximum television ad volumes during Jan-June 2021: TAM
TAM's half yearly advertising report for TV threw up a lot of interesting insights around how the medium performed during the first six months of 2021. TV ad v...
media19 Jul 2021, 16:41

SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka
SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka
SonyLIV has roped in over 50 advertisers for India’s tour of Sri Lanka comprising three ODIs and three T20s. Some of the brands it has onboarded includes Apple...
media15 Jul 2021, 16:34

India's OTT industry to be worth $15 billion by 2030: Report
India's OTT industry to be worth $15 billion by 2030: Report
The Indian OTT industry which was roughly of the size of $1.7 billion (both Video and Audio) in FY20 has the potential to grow to become a $15 billion industry...
media15 Jul 2021, 14:03

Laqshya Event Capital introduces new vertical to create original fiction and non-fiction content connected to its IPs
Laqshya Event Capital introduces new vertical to create original fiction and non-fiction content connected to its IPs
Laqshya Event Capital has launched a division that will work on creating original content around its event IPs. ‘Event Originals’ will be mainly created for OT...
media09 Jul 2021, 19:06

UEFA EURO 2020 rakes in 54 million viewers for Sony Pictures Sports Network for the first 46 matches of the tournament
UEFA EURO 2020 rakes in 54 million viewers for Sony Pictures Sports Network for the first 46 matches of the tournament
The UEFA EURO 2020 has brought in 54 million viewers to Sony Pictures Sports Network (SPSN). The 1st Quarterfinal between Switzerland and Spain was the most wa...
media07 Jul 2021, 19:15

Euro 2020's viewership on SonyLiv beats 2018's FIFA World Cup
Euro 2020's viewership on SonyLiv beats 2018's FIFA World Cup
Euro beats FIFA world cup 2018's views and watch time on SonyLiv with 14 million hours of streaming. The platform has sold 100% of its inventory for Euro 2020....
media05 Jul 2021, 11:09

Mirchi forays into North America with its launch in The Bay Area, California
Mirchi forays into North America with its launch in The Bay Area, California
With a relaunch in UAE earlier this year, followed by launches in Qatar and Bahrain, Mirchi is now present in 4 countries outside of India. Mirchi aims to cont...
media14 Jun 2021, 17:14

Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
GroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significan...
media11 Jun 2021, 10:26

ZEE5 to foray into the US market, set to launch on June 22
ZEE5 to foray into the US market, set to launch on June 22
ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest laun...
media10 Jun 2021, 16:01

Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India is foraying into audio streaming with its ‘Go-Beyond Podcast’. Some of the guests on the podcast include Chef Amrita Raichand, Act...
media10 Jun 2021, 14:05

India possesses the largest online sports audience in the Asia-Pacific region: Comscore
India possesses the largest online sports audience in the Asia-Pacific region: Comscore
The younger population in India is pushing up the number of total online sports audience. India accounts for the largest online sports audience in the Asia-Pac...
media31 Aug 2021, 14:15

Shershaah is the most watched movie on Amazon Prime Video in India till date
Shershaah is the most watched movie on Amazon Prime Video in India till date
The recently-released biopic based on the life of Captain Vikram Batra (PVC) is also the most popular Hindi film on IMDb with a rating of 8.9. The film continues to make waves nationally and internat...
media24 Aug 2021, 12:19

ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
ALTBalaji's Cartel is a story of a first family business, that rules the divided factions of the underworld in the city of Mumbai. The multi-starrer release has bagged 13 brands. ALTBalaji has associ...
media16 Aug 2021, 18:15

TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV advertising has been witnessing a good revival as ad volumes keep increasing. TAM's latest report has revealed that TV ad volumes in July 21 vis-a-vis Jul 20 witnessed a 14% increase. Hindustan Un...
media10 Aug 2021, 11:05

Ormax Media launches a tool to help brand owners select a brand endorser whose profile and personality matches the desired brand personality the best
Ormax Media launches a tool to help brand owners select a brand endorser whose profile and personality matches the desired brand personality the best
Ormax Media launches celebrity selection tool Ormax Celeble for marketers to select celebrity endorsers best suited to the brand. The tool taps into Ormax Media’s proprietary celebrity profile data o...
media03 Aug 2021, 18:43

Dr Subhash Chandra reveals his plans of venturing into video in digital space
Dr Subhash Chandra reveals his plans of venturing into video in digital space
Subhash Chandra, Chairman of Essel Group announced today that he has settled over 91% debt to lenders. In his first Open Letter issued on 25th January 2019, Dr. Chandra had apologized for the hardshi...
media19 Jul 2021, 17:16

News channels brought in maximum television ad volumes during Jan-June 2021: TAM
News channels brought in maximum television ad volumes during Jan-June 2021: TAM
TAM's half yearly advertising report for TV threw up a lot of interesting insights around how the medium performed during the first six months of 2021. TV ad volumes saw a drop of 15% in Jan-Jun’20 o...
media15 Jul 2021, 14:03

Laqshya Event Capital introduces new vertical to create original fiction and non-fiction content connected to its IPs
Laqshya Event Capital introduces new vertical to create original fiction and non-fiction content connected to its IPs
Laqshya Event Capital has launched a division that will work on creating original content around its event IPs. ‘Event Originals’ will be mainly created for OTT, digital, film and other mainstream pl...
media05 Jul 2021, 11:09

Mirchi forays into North America with its launch in The Bay Area, California
Mirchi forays into North America with its launch in The Bay Area, California
With a relaunch in UAE earlier this year, followed by launches in Qatar and Bahrain, Mirchi is now present in 4 countries outside of India. Mirchi aims to continue its expansion spree. Mirchi fortifi...
media14 Jun 2021, 17:14

Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
GroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significant upward revision from expectations held...
media27 Aug 2021, 12:24

ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
Aditya Swamy, Director of Google India, appointed to the board of governors of ASCI, Sandeep Bhushan, Head of India Global Marketing Solutions at Facebook appointed as special invitee to the board. These appointments will add digital exper...
media25 Aug 2021, 13:32

ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising
ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising
CoinDCX and ASCI aim to enhance confidence and credibility of India’s rapidly growing cryptocurrency and digital asset industry. The move comes after crypto exchanges in India — which includes WazirX, CoinSwitch Kuber and CoinDCX — have be...
media23 Aug 2021, 11:11

SonyLIV onboards 50+ brands for India’s tour of England
SonyLIV onboards 50+ brands for India’s tour of England
SonyLIV onboards 50+ brands for India's tour of England. It has advertisers like Acko General Insurance, Swiggy, Apple, Coinswitch, Betway, Vimal, Abbott, TVS Tyres, Housing.com, Intel, FreshToHome, Rummy Culture, Amazon Prime Video, Accenture and Digit Insurance am...
media20 Aug 2021, 20:30

Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps down
Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps down
Nakul Chopra has been appointed as the CEO of Broadcast Audience Research Council India. Sunil Lulla has resigned his remit to pursue his ambition as an entrepreneur.Broadcast Audience Research Council India (BARC), the Industry’s Televisi...
media12 Aug 2021, 18:31

Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Big Boss has launched in its digital avatar on Voot. Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. After Swiggy and CoinDCX joined in as the ‘co-powered by’ sponsors, Viacom18’s Voot roped in Vimal E...
media11 Aug 2021, 14:02

Eurosport India secures rights to broadcast Tokyo 2020 Summer Paralympic Games
Eurosport India secures rights to broadcast Tokyo 2020 Summer Paralympic Games
The Paralympic Committee of India awards Eurosport India rights to show LIVE action, delayed broadcast and highlights for Tokyo 2020 Summer Paralympic. Eurosport India’s coverage of the Tokyo 2020 Summer Paralympic Games will start on 27 A...
media09 Aug 2021, 10:18

SonyLIV witnesses 3X increase in viewership with its recent sporting events
SonyLIV witnesses 3X increase in viewership with its recent sporting events
Since the beginning of sporting events like India’s tour of Sri Lanka in mid-July and the ongoing Olympics, SonyLIV registered an increase of 3X in viewership. SonyLIV has roped in 100+ advertisers for India’s tour of Sri Lanka and the Tok...
media06 Aug 2021, 20:49

COVID-19’s second wave impacts ZEEL’s margins for Q1’FY22; domestic ad growth stands at -22.7% than 2020
COVID-19’s second wave impacts ZEEL’s margins for Q1’FY22; domestic ad growth stands at -22.7% than 2020
With lockdowns in most states, ZEE's TV viewership jumped again during the quarter, though lower than Q1 of last year. ZEEL's OTT platform ZEE5 closes the quarter with an average watch time of 109 minutes per viewer per month.ZEEL has rele...
media03 Aug 2021, 12:10

IAMAI-BACC appoints India’s first cyber security coordinator Dr Gulshan Rai as its Advisory Board Member
IAMAI-BACC appoints India’s first cyber security coordinator Dr Gulshan Rai as its Advisory Board Member
Dr Gulshan Rai is India’s first and former cybersecurity coordinator. He has been appointed as the Blockchain and Crypto Assets Council's (BACC) Advisory Board Member.The Blockchain and Crypto Assets Council (BACC), an industry body formed...
media26 Jul 2021, 16:36

Sony Pictures Networks India revamps organizational structure, announces key leadership changes
Sony Pictures Networks India revamps organizational structure, announces key leadership changes
SPN has announced key transitions in its senior leadership team. Rohit Gupta has transitioned from his role as Chief Revenue Officer – Ad Sales and International Business and taken on the responsibility of being SPN’s Advisor to the Manage...
media19 Jul 2021, 16:41

SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka
SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka
SonyLIV has roped in over 50 advertisers for India’s tour of Sri Lanka comprising three ODIs and three T20s. Some of the brands it has onboarded includes Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Ac...
media15 Jul 2021, 16:34

India's OTT industry to be worth $15 billion by 2030: Report
India's OTT industry to be worth $15 billion by 2030: Report
The Indian OTT industry which was roughly of the size of $1.7 billion (both Video and Audio) in FY20 has the potential to grow to become a $15 billion industry over the next 9 to 10 years, according to independent transaction advisory firm RBSA Advisors. The pandemi...
media09 Jul 2021, 19:06

UEFA EURO 2020 rakes in 54 million viewers for Sony Pictures Sports Network for the first 46 matches of the tournament
UEFA EURO 2020 rakes in 54 million viewers for Sony Pictures Sports Network for the first 46 matches of the tournament
The UEFA EURO 2020 has brought in 54 million viewers to Sony Pictures Sports Network (SPSN). The 1st Quarterfinal between Switzerland and Spain was the most watched match of the week with 9.8 million viewers. The second most watched match ...
media07 Jul 2021, 19:15

Euro 2020's viewership on SonyLiv beats 2018's FIFA World Cup
Euro 2020's viewership on SonyLiv beats 2018's FIFA World Cup
Euro beats FIFA world cup 2018's views and watch time on SonyLiv with 14 million hours of streaming. The platform has sold 100% of its inventory for Euro 2020. Hearts racing, adrenaline pumping as thousands of fans across the country gear up to witness the finals of...
media11 Jun 2021, 10:26

ZEE5 to foray into the US market, set to launch on June 22
ZEE5 to foray into the US market, set to launch on June 22
ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest launch for ZEE5, setting the stage for its rapid growth in a market with a ready 5.4 million diaspora audience ...
media10 Jun 2021, 16:01

Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India is foraying into audio streaming with its ‘Go-Beyond Podcast’. Some of the guests on the podcast include Chef Amrita Raichand, Actor and Comedian Ash Chandler, Former Australian Cricketer Jason Gillespie, Envir...
media10 Jun 2021, 14:05

India possesses the largest online sports audience in the Asia-Pacific region: Comscore
India possesses the largest online sports audience in the Asia-Pacific region: Comscore
The younger population in India is pushing up the number of total online sports audience. India accounts for the largest online sports audience in the Asia-Pacific region, with nearly 468 million unique visitors in March 2021, according to...