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Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Newly launched adtech platform Parva , with 360 million monthly active users and serving 2,241 million monthly ad impressions, is all set to become a key option for media buyers in India.
Parva, which is a consortium of premium Indian publishers has partnered with some of the largest and most loved domestic publishers such as Times Internet,Sakal Media , etc. to create a scaled-up media buying solution for our customers.
At its core, Parva is a technology platform that allows media buyers to reach their customers in a trusted, premium, and brand-safe environment. Through the use of a proven adtech stack, Parva enables advertisers to reach their customers at scale while driving superior business outcomes for them.
Parva aims to bring together leading publishers in India to combine their reach
...Parva, which is a consortium of premium Indian publishers has partnered with some of the largest and most loved domestic publishers such as Times Internet,
At its core, Parva is a technology platform that allows media buyers to reach their customers in a trusted, premium, and brand-safe environment. Through the use of a proven adtech stack, Parva enables advertisers to reach their customers at scale while driving superior business outcomes for them.
Parva aims to bring together leading publishers in India to combine their reach
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BARC India to resume publishing of individual news channel rating from Week 10, 2022, will release data on March 17, 2022Ratings by Broadcast Audience Research Council (BARC) will resume the release of data for individual News channels. The ratings were suspended after a racket involving a private channel’s efforts to ...
Affiliate Marketing Specialist, Media Buyer and Strategy Associate among India's fastest-growing jobs, as per LinkedInLinkedIn has today launched the Jobs Bootcamp, which comprises a consumer survey, the top 15 jobs on the rise, and the fastest-growing job categories. The reports states that IT and healthcare roles ...
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Before World Television Day, Star India Network launches a new campaign as a tribute to DTH and cable fraternityIn December 1996 the United Nations proclaimed 21 November as World Television Day commemorating the date on which the first World Television Forum was held in 1996. This year, Star India Network has...
Ormax Media launches monthly OTT brand health tracking toolOrmax Brand Monitor will track the performance of 16 OTT platforms every month using audience research. OBM will report the performance of each brand on key brand variables such as Top-of-Mind Awaren...
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021Ad Volumes on Television continue to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising, according to BARC India’s July-Sept 2021 Ad Volumes - Special Fe...
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BARC India resumes ratings for individual news channels; launches Augmented Data Reporting StandardsBARC had temporarily paused the reporting of individual channel audience estimates for all News channels on October 15, 2020 w.e.f. Week 40. The Technical Committee (TechComm), working along with the BARC team, was tasked to review and aug...
Uday Shankar and Lupa Systems enter into a strategic partnership to form an investment platformQIA gives financial backing to Bodhi Tree Investment Platform, a strategic partnership Of Lupa Systems And Uday Shankar. Bodhi Tree to focus on media and consumer technology opportunities in Southeast Asia, with a particular focus on India...
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Fake news continues to be a major concern for 64% news consumers in India: Ormax Media reportOrmax Media launches ‘Fact or Fake?’ study's third edition. As per the report, print continues to enjoy higher news credibility than all other media.Media consulting firm Ormax Media today announced the launch of the third round of its rep...
IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech PlatformsWith consumer interest at the core of the consortium, the EdTech companies have committed to observe and adhere to a common ‘Code of Conduct.’ It would establish a Two-tier Grievance Redressal Mechanism to ensure that the positive impact o...
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Indian Broadcasting & Digital Foundation re-elects K Madhavan as its PresidentIBDF, an industry body of Television Broadcasters and Digital Streaming Platforms in the country, has re-elected K Madhavan, Country Manager & President - The Walt Disney Company India & Star India, as its President for the second term. Me...
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The India Chapter of the International Advertising Association elects Megha Tata as its President for a second termMegha Tata to continue her second term as IAA's President. Pradeep Dwivedi (Group CEO & Executive Director, Eros International Media Ltd) was elected Vice President. Megha Tata, Managing Director – South Asia, Discovery Communications Indi...
Sony Pictures Networks India and Zee Entertainment announce mergerSony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) have entered into an exclusive, non-binding Term Sheet to combine both companies’ linear networks, digital assets, production operations and program libraries. The combined company wou...
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