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EEMA proposes re-opening of the events industry, presents a list of SOPs to the government for the safe functioning of events
EEMA has shared SOPs for respective event types such as political events, corporate events, urban activationsPixabay
EEMA has shared SOPs for respective event types such as political events, corporate events, urban activations
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EEMA proposes re-opening of the events industry, presents a list of SOPs to the government for the safe functioning of events

EEMA has shared SOPs for respective event types such as political events, corporate events, urban activations
  • EEMA has recently proposed to the Government to consider re-opening of the events industry in India.
  • Roshan Abbas, President of EEMA presented the SOPs to the government for the safe organization of different kinds of events including event political events, corporate events, urban activations.

The Events and Entertainment Management Association (EEMA), the unified body that represents companies, institutions & professionals operating within the Events and Experiential Marketing industry in India recently proposed to the Government to consider re-opening of the events industry in India through an industry webinar. It also shared a set of Standard Operating Procedures (SOPs) for respective event types such as political events, corporate events, urban activations , etc. for a safe re-opening.

In his opening address, President EEMA Roshan Abbas said, “The events industry that was steadily growing on a double-digit growth rate industry has seen a halt since Covid-19 has entered the global economy.”

“With the declaration of unlock 4.0, the government has allowed many industries to resume their work, but still some major sectors including events have not been permitted to operate, which has brought this wheel on a standstill.”

“These SOPs have been meticulously planned over the last few weeks taking into account guidelines issued by the Government and multiple global associations, and have been planned across every vertical the event industry represents.”

The SOP document was officially released by the special guest of honour, Valsa Singh Nair, Principal Secretary, Tourism & Culture, Govt. of Maharashtra.

Witnessed by people from Govt. authorities, eminent members of EEMA, members of NEC, allied associations, hoteliers, technicians, designers, event support services and friends from the event industry.

The webinar reached over 60,000 people organically and was attended by over 12,000+ people from the industry across all social platforms. The messages and remarks from the attendees were very appreciating and have resulted in building it as a revolution within the industry.

EEMA simultaneously have initiated a digital campaign on all social media #OpenSafeEvents2SaveEvents encouraging individual companies and associations and trade unions to join the movement to come as a unified voice for pressuring the government to prioritize the reopening of the event industry to help the industry to
survive.

Special COVID 19 task force led by the General Secretary Siddhartha Chaturvedi with the committed team of EEMA’s member organisations aims to assist India’s hard-hit live business in resuming activity as soon and as safely as possible, in accordance with local government regulations. The production of the SOP guidelines was implemented by the task force in record time of 4 weeks. These SOP’s will become a strong communication point between us and the government going forward, because the government needs that confidence and we also need to give them this assurance that we can conduct safe events in pandemic times.

With the release of the guidelines, EEMA is working towards reopening the sector further. Among its recommendations are enhanced protocols related to sanitisation, cleaning, hygiene, attendee management, venue requirements and more.

“The event industry already carries out comprehensive risk assessment, safety checks and logistical planning for every event, so including a Covid-19 mitigation plan as an extension of existing event planning mechanisms is easily achievable,” says Siddhartha Chaturvedi, EEMA’s General Secretary. He also added, “The USP of this document is its
exhaustive detailing and transparency which covers the entire life cycle of an event right from its inception to execution and post, we have covered it all under WHO norms.

The detailing goes to the level of how the mehendi wala needs to operate in a wedding to how you manage a queue for people queing in a temple festival to a road show vehicle going to a gram panchayat to sanitizing mic and green rooms in an corporate events to smoothly conduct a large size physically distant conference to dining in a langar to
dining in a cluster seating, to conducting a RWA activity, to a safe bar movement in a music festival we have tried covering it all.”

Roshan Abbas, adds: “During these difficult times we are pleased to see organised industry coming together to embrace safety protocols that protect employers, workforces and service providers working in the events industry."

“We look forward to productive and constructive outcomes from these engagements. As representatives of the events sector, we remain engaged in looking for solutions to rebuild the economy of this much-needed sector.”

EEMA has also set up a Government Relations Committee chaired by Lalit Gatani and co-chaired by Samit Garg. The Committee would be taking the talks forward with the Central and State governments and discuss the SOPs developed by the Industry to convince them about our readiness to reopen.