Channels across all languages have reported higher ad volumes over the corresponding period in previous years according...
Oct 21, 2021, 14:36 IST
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Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Oct 21, 2021, 14:36 IST
Channels across all languages have reported higher ad volumes over the corresponding period in previous years according...
Ad Volumes on Television continue to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising, according toBARC India ’s July-Sept 2021 Ad Volumes - Special Festival Edition THINK Report.- Ad Volumes on TV in the Ganesh Chaturthi week grew 4% compared to the previous four-week average and posted a healthy 28% growth over 2019.
- Ad Volumes on TV for September 2021 is the highest since 2019, registering a 15% growth over the same period in the previous year.
- While
FMCG continued to maintain its leadership position with a 29% growth in Ad Volumes against the same period in 2019, the E-commerce sector has also shown a healthy 26% jump over 2020.
With the festive season well and truly underway, the September THINK Report also takes a closer look at advertising on TV during the Ganesh Chaturthi Week. Ad Volumes on TV in the week grew 4% compared to the previous four-week average and posted a healthy 28% growth over 2019.
Speaking on the trend,
Ad Volumes on TV for September 2021 is the highest since 2019, registering a 15% growth over the same period in the previous year. While FMCG continued to maintain its leadership position with a 29% growth in Ad Volumes against the same period in 2019, the E-commerce sector has also shown a healthy 26% jump over 2020.
While the strong upward trend in
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