Uday Shankar, President The Walt Disney Company APAC and Chairman of Star and Disney India believes that gamification a...
Hotstaris going to focus on bridging the gap between the platform and its viewers by focusing more on interactive content.
- Uday Shankar, President The Walt Disney Company APAC and Chairman of Star and Disney India is confident that both interactive content and gamification will play a key role in Hotstar's next phase of growth.
- The idea is to give its audience a place where they can share their voice and opinions.
For a while now, OTT players have been experimenting with interactive content and gamification. Remember when
During the VIVO
For Shankar, this presents a massive opportunity. Speaking at the launch of Hotstar’s India Watch Report 2019, he said that content consumption is a social initiative where consumers want to have a voice and express their opinions. He added that content where viewers can talk to the platform and gamification will help them bridge that gap and help them grow.
“We have created a false notion that TV audiences just want to sit with their hands folded and watch content. It so happened that they did not get the opportunity. The same audience, when they go to a sports arena or a cinema hall claps, whistles and hoots. We want to give the same level of engagement to people who are watching content on a screen. We have realized that people want to have a voice. We will be very focused on offering an increasingly evolved package of connectivity with content where users can interact, communicate and share. That is going to be a very big part of our roadmap ahead,” he said.